Topic

branding

Podcast

Emmett Shine, Pattern Brands: Following opportunity – Well Made E150

"I think Gin Lane's impact got a lot larger once we quit Gin Lane." After building the brand identity for dozens of iconic modern brands, Gin Lane founder Emmett Shine is scaling a new home brands collaborative — Pattern Brands.

Podcast

Scott Tannen, Boll & Banch: Starting from scratch – Well Made E134

“Whether you plan to be transparent or not, transparency is going to find you.” With end-to-end control of the supply chain, Boll & Branch is building a business that’s better for people and the planet.

Podcast

Emily Singer: Giving your brand a soul – Well Made E130

From logo to mission statement, it's become easy to create a cookie-cutter brand. Emily Singer, author of Chips + Dips, explores how to break the mold.

Podcast

Danny Alexander, Who Gives a Crap: Giving a crap – Well Made E128

At peak pandemic panic buying, Who Gives a Crap sold 28 rolls per second. Co-founder and CPO Danny Alexander shares how rapid scaling has led to their biggest donation ever — $4m.

Podcast

Vanessa Dew, Health Ade: Making Kombucha Mainstream – Well Made E118

Most people don't know what kombucha is and fermented tea is a tough sell (especially after you've seen a SCOBY). Health-Ade Kombucha co-founder Vanessa Dew explains how they continue to educate consumers as they scale up at breakneck speed.

Podcast

Simon Huck, Judy: Preparing for the Unexpected – Well Made E117

Launching a line of emergency kits in the midst of a pandemic is a big responsibility. Judy CEO and co-founder, Simon Huck, talks us through the first few months and the value of informative content.

Podcast

Benjamin Witte, Recess: Branding a Feeling – Well Made E112

Benjamin Witte isn't branding CBD, he's branding the clear calm it gives you. Hear the strategies for marketing, hiring, and growth that are expanding the world of this fruity, fizzy CBD drink.

Podcast

Henrik Werdelin, Barkbox: Becoming a Forest – Well Made E111

Scalability has its limits. Taking his queue from Apple and Amazon, Barkbox founder Henrik Werdelin is thinking beyond big trees and planting seeds for something even bigger.

Video

Unboxing Madison Reed

Step-by-step custom hair dye, guided by cleverly designed packaging.

Podcast

Emily Schildt, Pop Up Grocer: Culling Through the Clutter – Well Made E108

It's like a grocery store but everything is health and beautiful. Oh, and it's gone in 30 days. Founder Emily Schildt talks us through how Pop-up Grocer is a solution for how consumers actually want to shop for groceries.

Podcast

Helena Price Hambrecht, Haus: Controlling the Narrative – Well Made E98

Combining her impressive background in tech and marketing with her husband's wine making expertise, Helena Price Hambrecht launched Haus – an aperitif that deserves to be the main attraction.

Podcast

Matt Taylor, Tracksmith: Running Authentically – Well Made E96

Tracksmith not only captures the grit it takes to run — they glorify it. Co-founder Matt Taylor shares the strategy behind their captivating photography, their growing community, and the respite of a retail space.

Video

Unboxing Wilder

This shoe brand is mixing stock and custom options for a colorful, memorable unboxing.

Video

Unboxing Floyd

Four boxes, one couch. This is our biggest episode yet.

Podcast

Natalie and Caleb Ebel, Backdrop: Connecting with Color – Well Made E72

A conversation with Backdrop — a new startup moving the hardware store paint chip model forward.

Video

Unboxing The Honest Company

Receiving bathroom cleaner doesn't seem all too exciting, but The Honest Company makes getting your all-natural home supplies a compelling and thoughtful experience.