Topic

CPG

Video

Unboxing Tea Drops

A new type of tea that's easy to gift, with just the right touch of shine.

· Jun 23, 2021

Podcast

Tyler Mincey, Bolt: Taking things apart – Well Made E147

Tyler Mincey is a Partner at Bolt where he's always thinking about the long view of new products. With a decade of product experience, he's envisioning a future of tech that's more integrated and ambient than ever before.

· May 13, 2021

Podcast

Jeremiah McElwee, Thrive Market: Sourcing more patiently – Well Made E144

As the natural food market has boomed, Thrive Market's Jeremiah McElwee has learned that scaling a healthy, sustainable supply chain takes patience and a constant pursuit of perfection.

· Apr 9, 2021

How Seventh Generation designed their Zero Plastic cleaning line

We're talking to the Seventh Generation packaging team about their new plastic-free, water-free line of cleaning products.

Katelan Cunningham · Oct 20, 2020

Video

Unboxing Healthynest

An elevated unboxing that uses storytelling to make the mundane feel more special.

· Oct 15, 2020

Podcast

Danny Alexander, Who Gives a Crap: Giving a crap – Well Made E128

At peak pandemic panic buying, Who Gives a Crap sold 28 rolls per second. Co-founder and CPO Danny Alexander shares how rapid scaling has led to their biggest donation ever — $4m.

· Sep 2, 2020

Video

Unboxing Drunk Elephant

The most colorful unboxing we've ever seen, with a little interactive surprise.

· Jul 9, 2020

Video

Unboxing Saie

A perfectly color matched beauty unboxing with a clever void fill we've never seen before.

· Jul 2, 2020

Podcast

Hillary Peterson, True Botanicals: Looking to Nature – Well Made E123

True Botanicals founder Hillary Peterson debunks the idea that natural products can’t outperform toxic ones, and dives into the implications of cost and customer education.

· Jun 24, 2020

Video

Unboxing Clean Cult

Unboxing Things is back, and we're unboxing from home, starting with a refillable, modular, packaging delight.

· May 28, 2020

Video

Unboxing Native

Clean products. Clean packaging. Native uses color in a clever way with transparency where it matters most.

· Apr 14, 2020

Video

Unboxing Function of Beauty

This personalized hair card brand unveils a new unboxing with more recycled content and less ink.

· Feb 25, 2020

Video

Unboxing Madison Reed

Step-by-step custom hair dye, guided by cleverly designed packaging.

· Feb 11, 2020

Podcast

Emily Schildt, Pop Up Grocer: Culling Through the Clutter – Well Made E108

It's like a grocery store but everything is health and beautiful. Oh, and it's gone in 30 days. Founder Emily Schildt talks us through how Pop-up Grocer is a solution for how consumers actually want to shop for groceries.

· Feb 5, 2020

Video

Unboxing by Humankind

Sturdy where it counts and no plastic in sight.

· Jan 2, 2020

Podcast

Stuart Landesberg, Grove Collaborative: Prioritizing the Long Term – Well Made E104

Momentum is building around sustainable purchasing and Stuart Landesberg believes this is just the beginning. The CEO and Co-founder of Grove Collaborative shares a piece-by-piece sustainability strategy and the outlook that could make Grove a 100-year company.

· Jan 1, 2020