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personalization
Video
Unboxing Apostrophe
Colorful, memorable branding makes this skincare unboxing a memorable departure from the dermatologist office.
· Nov 25, 2020
Video
Unboxing Function of Beauty
This personalized hair card brand unveils a new unboxing with more recycled content and less ink.
· Feb 25, 2020
Podcast
Mike Lackman, Trade Coffee: Creating a Customer Journey – Well Made E103
Trade Coffee is delivering on discovery, but the subscription part is more complex than it seems. Hear how they've optimized for their roasters and their customers.
· Dec 18, 2019
Video
Unboxing Prose
See how Prose uses transparency to elevate their personalized shampoo and conditioner.
· Dec 12, 2019
Video
Unboxing Ollie
Ollie's personalized dog food is all about the pups, but the packaging was engineered for their people.
· Sep 11, 2019
Podcast
Zahir Dossa, Function of Beauty: Perfecting Personalization – Well Made E87
Hair care is getting personal — finally. We're talking with Function of Beauty's co-founder about the strategy behind their hundreds of bottling iterations and trillions of product combinations.
· Jul 2, 2019
Podcast
Ollie and Lerer Hippeau, Ollie: Launching a New Unboxing – Well Made E75
Ollie Sr. Operations Manager, Nancy Walton, and Lerer Hippeau Principal investor, Caitlin Strandberg talk about the supply chain strategy behind Ollie's new packaging redesign.
· Apr 3, 2019
Podcast
Nicole Gibbons, Clare: Picking the Right Swatch – Well Made E61
Former blogger, tv host, and interior designer, Nicole Gibbons is simplifying the paint buying process one paint swatch at a time.
· Nov 14, 2018
Podcast
Rachel Blumenthal, Rockets of Awesome: Designing Awesome Clothes, Backed by Data – Well Made E43
Rockets of Awesome founder, Rachel Blumenthal, talks about designing a brand backed by data and personalized for a modern generation of parents and kids.
· May 8, 2018
Podcast
Heidi Zak, Thirdlove: Taking Measured Risks – Well Made E38
ThirdLove co-founder, Heidi Zak, is changing the way modern women get measured and shop for bras.
· Mar 27, 2018
Podcast
Seph Skerritt, Proper Cloth: Building Tools Right the First Time – Well Made E34
Proper Cloth uses technology to power personalization in the form of dress shirts. Hear how founder Seph Skerritt went from electrical engineering to building web tools for finding the perfect fit.
· Feb 15, 2018
Podcast
Craig Elbert, Care/of: Making Science Personal – Well Made E17
Founder of Care/Of and former VP of Marketing at Bonobos, Craig Elbert tells us how he went from mens fashion to vitamins.
· Mar 30, 2017