How do I join Lumi?

For brands and retailers looking to buy packaging:

If you are looking to partner with Lumi, or buy on the behalf of a client:

What are the minimum requirements to join Lumi?

To join Lumi, your company must meet the following three requirements. You can learn more here.

  1. Your company sells products via ecommerce or retail stores
  2. Your company spends over $100,000 per year on packaging
  3. Your company has a location that accepts freight deliveries such as a warehouse, 3PL, contract manufacturer or distribution center

Is Lumi available in my country?

Lumi offers manufacturing capabilities in a growing number of countries across North America, Europe and Asia. Lumi also offers international freight shipping to most countries by air and by sea.

If you are interested in using Lumi, apply for an account and tell us about your needs.

As an agency, can I create an account and place orders on behalf of my client?

No. Unfortunately, this is not currently an option on Lumi. For the time being we only allow brands to use Lumi. Lumi is designed for your clients to manage their packaging. They can use it to involve you as a designer on their packaging projects. 

For the time being your clients must order directly through Lumi. The reason why is that our Terms of Service, proofs, and other sign-offs occur through Lumi and must be approved by the client themselves. 

If you have clients that are interested in using Lumi, please have them apply for an account. You may also want to consider applying to Lumi Experts which is a new program specifically for design agencies.

Do you offer design services?

Lumi does offer Packaging Engineering services encompassing the creation of custom dielines, structural packaging engineering, prepress, prototyping, ISTA testing and more.

Lumi does not offer logo design, graphic design or branding services. You will need to work with a designer knowledgeable with vector artwork to create your design on packaging dielines. Below are a few resources that we recommend to help you with branding and graphic design. These are roughly organized from low to high budget options:

What alternatives to Lumi do you recommend for small businesses?

Managing packaging is challenging regardless of how big your company is, but the kind of challenges you encounter change as you grow. This is a brief guide with recommendations that will be helpful if you’re still getting started. To familiarize yourself with the terms and concepts of packaging, take a look at our YouTube show Shipping Things and our series on packaging lingo.

Software tools to manage your process

Lumi is a software platform designed for supply chain teams. Typically the smallest companies that use Lumi have at least 15 employees, and revenues of at least $2M per year. Once you get to that scale, you encounter new challenges and complexity in your packaging development and procurement process. Lumi is built for those challenges, so at that point it makes sense to use a software platform like Lumi to manage many different packaging components, manufacturers, and shipping locations.

If you are not at that scale yet, you can manage the process using less specialized tools such as spreadsheets, Airtable, Quickbooks and Xero.

Differentiating between manufacturers, distributors and brokers

In the world of packaging suppliers there are broadly three types of companies you will encounter: manufacturers, distributors, and brokers. Manufacturers own factories that produce the packaging. It can be challenging to reach out directly to manufacturers when you’re just getting started as the minimum quantities are typically high, and you can’t always be sure what level of quality you are going to get. Most manufacturers are specialized in one specific type of packaging and material such as corrugated boxes, glass bottles, or paper envelopes.

Distributors and brokers resell packaging from manufacturers. They typically have a broader range of options and sell at lower minimum quantities. They may also offer storage options and help manage the logistics of getting packaging to your location. Distributors usually have their own warehouses, delivery trucks, and an inventory of stock packaging, whereas brokers don’t. 

Lumi is not a manufacturer, distributor or broker — Lumi is a software platform that helps you find and work with manufacturers.

Early on, you may find that the easiest way to source packaging is through online distributors that offer a wide variety of options in one place. These include companies like PaperMart, EcoEnclose, Uline, Berlin Packaging, or brokers that you can find on Alibaba. When purchasing from a distributor, the unit prices may be higher than working directly with a manufacturer, but you can purchase in much lower quantities and have higher confidence that you are receiving a quality product.

What kind of packaging to use

See our video on getting started with custom packaging at any budget.

If you’re just getting started, consider using unbranded, stock packaging. This is the most economical approach, and is used even by the largest companies in the world. Off-the-shelf packaging is available in small bundles of 50-100 units. You can customize this packaging using rubber stamps, labels, tape, or inserting colored tissue paper, note cards and other collateral. Since packaging is quite heavy to ship, it’s best to look for local providers in your city.

Remember that your customers are buying your product, not your packaging. When you are getting started, make sure you invest in making the product great before you overthink your packaging — especially the outer shipping packaging (secondary packaging).

If you are dead set on custom-printed boxes, there are a few options. For the lowest quantities (under 500 boxes), search for digitally printed boxes. These are typically expensive per unit (anywhere from $2-5 each), but available in very low quantities — even down to 1 box. Digital printing on corrugated cardboard uses a process similar to a low resolution inkjet printer. It can look a bit grainy if you are trying to print large areas of a single color. However, an advantage of digital is that you have no limit on the number of colors, you can print very colorful designs.

As you grow, other manufacturing processes become more cost effective. These include flexographic and lithographic printing — see our video on the differences between flexo and litho. Flexo has minimums of 1,000 units, whereas litho is around 10,000 units or more. These processes typically require custom cutting dies and printing plates (also known as tooling). These methods allow you to print spot colors such as Pantone colors, and generally offer higher quality results. Tooling is one-time cost, which usually ends up being around $1,000 to $2,000 depending on the size of your box and the number of colors you use. The benefit is that with this investment, the equipment used is much faster, and therefore produces packaging at a much lower cost per unit — around $0.50 to $1.50 each.

If your product requires very specialized custom inserts, you will likely need to work with a packaging engineer and produce a custom-made cutting die. However, you can also avoid creating custom inserts by using other void fill options such as butcher paper, honeycomb wrap, cornstarch peanuts, or other padding.

More resources

Packaging is a vast and complex world. We’ve created hundreds of hours of free videos, interviews with entrepreneurs and useful content that can help you figure out how to think about packaging as your business grows:

  • Shipping Things — Our YouTube show full of bite-sized insights about packaging and selling products online.
  • Well Made — The podcast where we interview the movers and shakers of ecommerce. 
  • Instagram — A feed to find packaging inspiration from brands using Lumi. 

What is Lumi Evaluation?

Evaluation gives your team free access to Lumi for a limited period of time, so you can see if it’s a good fit for your needs. You can get access by contacting our sales team.

During your Evaluation, you’ll have access to Lumi and be able to request quotes from factories in the Lumi Network. 

The pricing you receive during your Evaluation has the same radical transparency as we offer to Members, giving you full visibility on your packaging costs including the base cost, markup, tooling, and freight.

Are there any costs involved in Lumi Evaluation?

Lumi Evaluation is free! You’ll get access to the platform, quotes from the Lumi Network, and packaging advice. Some services are available during Evaluation for an added cost.

What happens if I don’t want to become a member after Evaluation?

The Evaluation is a cost-free and risk-free process. You can sign on as a member after your Evaluation ends, but the sooner you decide to become a member, the faster the transition to membership will be. 

If you choose to move forward with membership, your current packaging needs and up-to-date quotes will be ready for ordering. If you decide not to proceed with membership, you’ll have a better understanding of the capabilities of Lumi, plus an accurate understanding of how your current packaging costs measure up against the broader market.

Can I place an order during the Evaluation?

You cannot submit an order until you sign the subscription agreement to join the Lumi Membership. Manufacturers in the Lumi Network only accept orders from members.

If your Evaluation is in progress and you would to join Membership sooner than expected, contact your Lumi team to finalize your subscription agreement and you’ll be provided immediate access to the full Lumi platform.

Why does Lumi need so much information for Evaluation?

We use a holistic, long-term approach for your packaging supply chain. Before quoting, it’s important that we take the time to gather information about the geography of your supply chain, your spending patterns, and your company’s priorities. All of these data points help us to optimize your supply chain and determine which manufacturers we quote with.

In the packaging industry, the average manufacturer loses nine out of ten opportunities that they quote. Being a reliable, precise partner to our manufacturing network builds trust to ensure more aggressive pricing and higher quality work. 

During Evaluation, can I get packaging engineering help?

Lumi Expert Services are reserved for members so you’ll need to join the membership to use packaging engineering . However, your account manager may consult with our in-house experts during the evaluation to ensure manufacturers have everything needed to provide you the most accurate quotes and feedback.

How do I upgrade tiers as a Lumi member?

You can upgrade to a higher tier at any time by committing to a larger annual packaging spend. As soon as you upgrade, you will have the lower fees applied to every order throughout the rest of your annual contract. Your annual contract start and end dates will not change.