Jobs > Marketing

Growth Marketing Manager

Los Angeles, CA / remote accepted

Turn Lumi’s marketing strategy into a repeatable engine that drives leads and authority

About Lumi

Lumi is transforming the manufacturing and packaging industries by building tools that help brands find and work with suppliers more easily than ever before. Our goal is to enable seamless collaboration between brands and suppliers to deliver sustainable, memorable and cost-effective packaging.

By joining Lumi you will have a front row seat to the rapidly changing way people buy things, and the supply chain behind everything that gets shipped to your doorstep. Learn more →

About the role

As Growth Marketing Manager, you’ll build and implement digital marketing strategies that keep our sales and manufacturing network teams fed with qualified leads. You’ll use a mix of technical, creative, and analytical skills to launch thoughtful and effective strategies that grow our marketplace.

What you'll do

  • Manage the day-to-day operation and optimization of our demand generation strategies across channels: SEO, email, pay-per-click, paid social, ads, etc
  • Oversee and implement B2B marketing automation tools
  • Leverage tools to make driven decisions about strategies and continually evaluate key acquisition metrics
  • Ensure the right content reaches the right part of the sales funnel at the right time
  • Collaborate with content team and other stakeholders to develop compelling marketing strategies that illuminates Lumi’s value proposition to both sides of our marketplace
  • Work cross-functionally with product, sales, and manufacturing to develop product messaging and positioning that blends our marketplace initiatives with industry trends to launch new features
  • Craft and deliver strategic plans and business cases to get buy-in, secure budgets, and report end results

About you

  • Bachelor’s degree in Marketing or Business, or relative experience
  • Expert in B2B (business to business) marketing 
  • SaaS, software, marketplace, or high tech industry experience strongly desired
  • Experience in running digital and social media ad campaigns
  • Analytical abilities necessary to collect key business and user insights, and apply their strategic planning skills to create a long-term vision for the content that’s generated
  • Firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred

What we offer

  • Competitive salary
  • Stock options
  • Paid time off
  • Comprehensive medical, dental, and vision benefits
  • SIMPLE IRA retirement plan
  • Top of the line computer equipment

What we look for

Our team is made up of people from diverse backgrounds, often working remotely across the world. We believe cross-pollination is one of the best ways to foster community and new ideas. For that reason we encourage people from all backgrounds to apply to any of our positions.

Creating a great environment for everyone on the team is something we care deeply about. There are a few qualities we look for in anyone joining Lumi. Here are some of the questions we'll be asking ourselves when reviewing your application:

  • Curiosity: Your role will evolve as time goes on. Do you have an eagerness to learn new skills, adapt to new situations and get out of your comfort zone?
  • Communication: Whether it is in written or spoken form, are you able to communicate clearly and concisely with others?
  • Empathy: Do you collaborate well with others? How do you deal with disagreements? Do you relate to the challenges we seek to solve for our customers?
  • Work ethic: Do you have a can-do attitude? In the ever-moving world of supply chain, will you do your best to not keep others waiting? Can we rely on you to bring rigor and enthusiasm necessary to your work?
  • Good taste: Are you attentive to details? Do you care about creating an elegant, pleasant experience for customers and those around you?

Note that due to the volume of applications we are not able to reply to everyone. Rest assured, we do read every application. Thanks for considering us!