Cover paper is best for types of collateral that require more rigidity such as flat cards, folded cards, and collateral sleeves. Plus, it can handle a trip through the mail on its own. For inner pages of publications such as magazines, catalogs, and booklets, text paper is preferred because its flexibility makes it easy to turn pages.
Seemingly infinite color and finish options
More durable and rigid than text paper
Can be shipped on its own as direct mail
Can be more expensive than text paper