For shipping high volumes of soft goods, custom poly mailers are the go-to because they’re durable, light, and really cost effective in high volumes. But they aren't just economical — they look good and they have a lot of design potential.
Here are some new ways to think about poly mailers to inspire your next package design.
This roundup includes inspiration from some of our favorite companies and designers around the web. Unless specified, these designs are not made by Lumi.
Try matte for softness
The texture of your mailer is definitely something to consider. Koreswim came to Lumi for matte mailers which have a softer, more subdued look — perfect for complementing super soft or delicate goods like swimsuits. Glossy mailers have more of a pop and they're slightly more durable since they have an extra coating.
Speaking of pop, Local Eclectic definitely uses the glossy finish to their advantage. They really own their voice online, so when they came to us, they wanted to take that voice offline and remind customers what they're all about. It never hurts to tell people where to find you online and build an offline community at the same time.
Flip your pattern
Take note that the back of your mailer will get some stage time when you close the adhesive flap. Native Shoes sent us a dieline with a repeating pattern on the back of their mailer so they have some variation to the signature blue front.
Try some metallic
When your mailer is metallic, you don't have to do anything flashy with the design. Rockets of Awesome ships their kids apparel in Lumi mailers that are made of a silver metalized film with. The white mailer is slipped inside for convenient returns.
Make your logo secondary
Instead of placing their logo front and center, apparel brand Howies embraces their all-natural ethos with wood textures throughout their branding, keeping their logo humble on a small tab along the edge.
Embrace the journey
People want to know the story of your product, and your mailer is a part of that story. Benny Gold channels vintage postage iconography to show customers where their package came from. He also wanted a metallic gold for the ink, and we were happy to oblige.
Incorporate a label
Think about using your mailer as a backdrop to a beautiful label. This pattern from Stor is simple and elegant with the brand information and logo on the label for a more layered aesthetic.
Add a sticker
If you're looking for a way to add a callout to your mailer, stickers (or a sticker-like design) is a fun approach. It would be great for a social campaign or to publicize a promotion.
Ready to reach your full poly mailer potential? Let's do this.