Shipping Things

Unboxing Backdrop

· March 28, 2019

Boasting a curated color selection and high-quality supplies, Backdrop is a new direct-to-consumer paint company reinventing the way you shop for paint for your home. On this episode, we're taking a look at their complete click-and-ship painting kit experience. This box is the works! See how they took an industrial product and are making it accessible in a modern way. 

Here are just some of the things we love about their packaging:

The Sample Experience: 

  • Branding! We get a jolt of their brand values from the beginning
  • Custom reinforced gummed tape
  • Rigid Kraft mailer with a tear strip
  • Printed carton folder that holds the 12x12 adhesive color samples
  • Flat cards spotlight content and information

The Paint Can Delivery Experience:

  • Handles on the regular slotted container, or RSC, box
  • Exterior is Kraft and interior is a bright white Kraft
  • The white Kraft gives an overall clean finish
  • Collateral publication is colorful, informative, and instructional
  • Printed corrugated tray with thumbhole (custom dieline alert!)
  • Layers of paper void fill adds cushion and absorbs any shock. It's all recyclable.
  • Paper belly band wraps around their paint supplies. It adds customization and keeps the unboxing tidy.
  • Kraft trays cradle the paint cans and Kraft inserts add more protection
  • Custom sticker label — it's a small detail that adds flexibility

Want to learn how Backdrop is moving the hardware store paint chip model forward? Hear our interview with founders, Natalie and Caleb Ebel.

Innovative brands use Lumi to manage scalable and sustainable packaging.

Learn more →