Shipping Things

Using Pantone for Package Design

Jesse Genet · May 29, 2017

Pantone is the global go-to for communicating color. In you’re package design, when you’re printing picking the right color for your box, tape, or mailer, there’s a lot to think about — the color of the material you’re printing on, the translucency, and the glossiness. All of these factors affect the look of your final color, so this episode is all about getting to know Pantone for your packaging design. 

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