Video

Unboxing Beautycounter

Jesse Genet · February 14, 2019

Beautycounter is all about a #betterbeauty experience. They're delivering clean, safer skincare and cosmetics that meet their rigorous ingredient safety standards.

On this episode of Unboxing Things, Jesse unboxes how the Beautycounter lifestyle is reflected in their unboxing. They're keeping their packaging no-fuss and economical while having it still be an elegant experience.

Here are just some of the things we love about their packaging:

  • Kraft roll end tuck front box
  • Kraft box allows the product to pop and shine
  • A surprise reveal from the interior print
  • Strong brand message once you open the box. Prepares you for what you're about to receive
  • Butcher paper void fill is economical and efficient
  • Product cartons have a soft touch and foil stamp element
  • Soft touch and foil stamp on product cartons
  • Collateral card with their safety policy and recommendations
  • Free sample
  • All elements are fully recyclable

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