Shipping Things

Unboxing Care/of

Jesse Genet · November 8, 2018

On this episode of Unboxing Things, Jesse unboxes how Care/of translates their brand value of transparency with a personalized and educational experience.

Care/of is a direct-to-consumer brand selling personalized vitamin packs based on your specific health needs. You can take a quiz to create a customized mix or choose from their catalog of supplements.

Here are just some of the things we love about their packaging: 

  • One-color flexographic printing on exterior and interior
  • Exterior is floodcoated in red and reverse-printed on white kraft corrugated
  • Interior print emphasizing brand transparency
  • E-flute construction is lightweight yet sturdy
  • Printed collateral booklet has supplement information and other educational content
  • Paper carton functions as a storage and a dispenser
  • Vitamin film packets are printed with personalization and different facts and quotes
  • Corrugated insert

Innovative brands use Lumi to manage scalable and sustainable packaging.

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