Shipping Things

Unboxing FabFitFun

Jesse Genet · July 6, 2018

FabFitFun curates and ships seasonal collections of full-sized beauty items and goodies! 

FabFitfun designs a new quarterly subscription box each season. On this episode of Unboxing Things, Jesse is diving into summer! See how they've considered every single detail of their packaging — from tissue paper to stickers — for a viral unboxing experience.

Here are just some of the things we love about their packaging:

  • Summer-themed box
  • Six color, all-over flexographic printing
  • Trapping is minimal meaning the registration tolerances are very tight
  • Wildlife Conservation Society collaboration is printed on box
  • Shipping label is on the bottom
  • Circle wafer label — simpler, faster, more consistent than tape during fulfillment
  • Sturdy and economical B-flute corrugated
  • Printed magazine collateral
  • Themed die cut sticker that encourages social sharing
  • Custom cut white on white tissue paper
  • White crinkle void fill

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