Shipping Things

Unboxing Floyd

Jesse Genet · September 27, 2019

Floyd is a direct-to-consumer modern furniture brand shipping large, heavy pieces, flat packed into boxes. Here are some of the things we love about Floyd’s big, bold unboxing:

  • Bold minimalist copy throughout the unboxing
  • Strong, structural, corrugated insert to hold heavy steel legs
  • Matching red paper from collateral to folding carton sleeve
  • Intricate inserts to hold all of the hardware pieces
  • Strong double wall corrugated for the outer boxes

Innovative brands use Lumi to manage scalable and sustainable packaging.

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