Shipping Things

Unboxing Harry's

Jesse Genet · August 16, 2018

Harry's is a category-defining men's grooming brand — they're known for their high-quality razors at great prices.

On a new episode of Unboxing Things, Jesse unboxes how Harry's delivers a handsome packaging kit with a sharp visual identity that speaks straight to their customer.

Here are just some of the things we love about their packaging: 

  • B-flute
  • Custom tape
  • Interesting logo placement
  • Plastic insert — clean, tidy, custom, a lighter option than corrugated
  • White corrugated, one color printing in the interior
  • Message on the box in lieu of flashy collateral
  • Small pamphlet with information
  • Using the logo and mammoth mascot tastefully throughout. It creates a nice visual, complementary cadence.

Innovative brands use Lumi to manage scalable and sustainable packaging.

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