Shipping Things

Unboxing Hubble Contacts

Jesse Genet · February 28, 2019

Hubble is a direct-to-consumer subscription brand delivering affordable contact lenses. On this episode of Unboxing Things, Jesse is diving into their compact shipping box. See how Hubble puts a focus on friendly packaging details and colorful boxes that's worth a look.

Here are just some of the things we love about their packaging:

  • Construction of box is nice and compact and uses less waste
  • E-flute corrugated — great choice for the size of the box, and stores more efficiently!
  • Roll end tuck top (RETT) box with extended flap
  • One-color black print on Kraft with branding on the top and sides
  • Standard shipping label fits nicely on the back
  • Reinforced tear strip
  • Blast of color comes from product packaging
  • Folding product carton is printed with two colors and spot UV
  • Informative collateral booklet is simply executed and fully recyclable 
  • One-color printed white illustration brings it together (plus it's fun!)
  • Dust flaps hold down product during transit.
  • Lens packs and boxes are 100% recyclable.

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