Shipping Things

Unboxing Le Labo

Jesse Genet · November 29, 2018

On this episode of Unboxing Things, Jesse unboxes fine fragrance brand, Le Labo. She unwraps how they are taking standard materials and combining them together to create a well-considered and elevated yet rustic and understated experience.

Here are just some of the things we love about their packaging:

  • Regular slotted container (or RSC) box. C-flute corrugated has more of a sturdy and rugged feel than typical B-flute.
  • Stamped branding introduces a hand-applied experience
  • Woven fiber black tape
  • Black paper and black tissue void fill is cohesive throughout
  • Embossed collateral folder
  • One-color printed sample cards and envelopes
  • Packing slip is printed on creme paper
  • Interior roll end front tuck (or RETF) box has a matte black flood coat on the interior. E-flute corrugated is compact.
  • Large printed creme label is informative with product specs. Placement and font design gives a creative and artistic brand feel.

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