Unboxing Le Labo

November 29, 2018

On this episode of Unboxing Things, Jesse unboxes fine fragrance brand, Le Labo. She unwraps how they are taking standard materials and combining them together to create a well-considered and elevated yet rustic and understated experience.

Here are just some of the things we love about their packaging:

  • Regular slotted container (or RSC) box. C-flute corrugated has more of a sturdy and rugged feel than typical B-flute.
  • Stamped branding introduces a hand-applied experience
  • Woven fiber black tape
  • Black paper and black tissue void fill is cohesive throughout
  • Embossed collateral folder
  • One-color printed sample cards and envelopes
  • Packing slip is printed on creme paper
  • Interior roll end front tuck (or RETF) box has a matte black flood coat on the interior. E-flute corrugated is compact.
  • Large printed creme label is informative with product specs. Placement and font design gives a creative and artistic brand feel.

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