Shipping Things

Unboxing Ollie

Jesse Genet · September 11, 2019

Ollie makes human-grade dog food, personalized for your pup — but the packaging is all for the ease of their human. 

To hear more about the strategy and struggles of Ollie's packaging redesign, listen to our podcast where we talk to Ollie's Senior Operations Manager, Nancy Walton. 

Here are some of the things we love about Ollie's fun unboxing: 

  • Super bold color choice and cute copy on the exterior of the RSC box.
  • Custom corrugated tray to hold the custom Puptainer with helpful details.
  • The Puptainer holds all the collateral, nice n tidy. 
  • Reusable plastic Puptainer to really cut down on the amount of single use plastic.
  • Insulation made from recycled materials. 
  • Recycling instructions on the packaging.

Innovative brands use Lumi to manage scalable and sustainable packaging.

Learn more →