Video

Unboxing Rothy's

Jesse Genet · September 6, 2018

Rothy's is an ecommerce shoe company making knitted flats out of 100% post-consumer plastic water bottles. 

On a new episode of Unboxing Things, Jesse unboxes how Rothy's uses subtle, polished packaging features for a more efficient and less wasteful packaging experience. 

Here are just some of the things we love about their packaging: 

  • Foil stamped, grey box gives a premium feel 
  • Recycled ribbon to start the tear strip. 
  • Custom stickers to seal box instead of tape 
  • Product info sticker on the outside for efficient fulfillment 
  • Additional adhesive strip to seal original box for returns 
  • Debossed paper with tab closure 
  • Brand copy on the inside 
  • Shoe rod
  • 100% recyclable collateral card with care instructions

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