Video

Unboxing The Honest Company

March 7, 2019

Receiving bathroom cleaner doesn't seem too exciting, but The Honest Company makes getting your all-natural baby, beauty, and household supplies a compelling experience. On this episode of Unboxing Things, see how The Honest Company delights with a thoughtful and engineered packaging experience. 

Here are just some of the things we love about their packaging:

  • Regular slotted container box is efficient for shipping their product assortment
  • Kraft exterior and white Kraft interior with blue flexographic printing
  • Graphics reinforce the brand's mission
  • Flood coat interior printing
  • Matte product packaging
  • Air cushion pillows for protection, bonus points for being custom branded
  • Minimizing product breakage during shipping with inserts and void fill helps eliminate wasted products
  • Corrugated insert to hold heavier products
  • Carton insert secure smaller fragile items
  • Extra piece of messaging encouraging consumers to give the box a second life

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