Video

Unboxing The Sill

April 11, 2019

The Sill is an ecommerce plant company that started off with local delivery in New York City before shipping indoor plants and pots all over the U.S. On this episode, Jesse unboxes how they're achieving this innovative feat! Their packaging is engineered so you get your potted plants safe and sound through the mail. Hear more from The Sill founder, Eliza Blank on building a brand for the modern plant shopper.

Here are just some of the things we love about their packaging:

  • Black flexographic printing on Kraft with plant design
  • Cohesive branding throughout the experience — Plants makes people happy
  • Arrows to remind you to keep the box (and plant) upright 
  • Standard regular slotted container (RSC) box made of C flute
  • Simple corrugated box insert with handles
  • Corner reinforcements
  • Custom flat card with care and informational instructions
  • Packing slip can be personalized and is tinted — a more premium experience
  • Custom envelope keeps all the collateral components tidy
  • Excelsior to hold in the soil and support the plant and gives an all natural feel

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