Shipping Things

Unboxing Who Gives a Crap

Jesse Genet · June 6, 2019

Who Gives a Crap is selling 100% recycled toilet paper on the internet, and get this, they donate 50% of their profits to help build toilets and improve sanitation for those in need. Who gives a crap? They do! On this episode, we unbox how the toilet paper company is infusing color and humor as part of their brand (and our bathroom) experience.

Here are just some of the things we love about their packaging:

  • Regular slotted container, or RSC, box
  • Black flexographic printing
  • Stripped pattern and branding on all sides
  • Cheeky copy 😉
  • Designated space for their batch code at the bottom of the box that's still part of their playful branding
  • Copy on the bottom encourages recycling
  • Icons that communicate information about their product
  • Paper wrapper come in multiple colorways with different copy on each colorway
  • 100% Recyclable
  • Emergency roll!

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