Well Made

A podcast about the people and ideas behind your favorite online brands. Hosted by Lumi co-founder Stephan Ango.

96. Running Authentically

Tracksmith not only captures the grit it takes to run — they glorify it. Co-founder Matt Taylor shares the strategy behind their captivating photography, their growing community, and the respite of a retail space.

October 9, 2019

95. Replacing Consumer Behavior

Shopping secondhand significantly offsets the amount of waste produced by the fashion industry. ThredUp's Brand Director talks sustainability, stigma, and streamlining resale with retail.

September 18, 2019

94. Converting Shoppers into Buyers

A report on the state of direct-to-consumer brands, straight from an expert. Founder of The New Consumer, Dan Frommer helps us digest the some milestone moments in ecommerce and what they mean for the future.

September 4, 2019

93. Fixing Broken Beauty Laws

Beautycounter takes their mission straight to Capitol Hill. Hear how SVP of Social Mission, Lindsay Dahl lobbies for clean beauty.

August 28, 2019

92. Stepping on All the Rakes

After selling Tonx to Blue Bottle Coffee, Tony Konecny's new company Yes Plz is making delicious coffee more attainable.

August 20, 2019

91. Extending the Invitation

By focusing on functionality and a direct-to-consumer model, Year & Day encourages customers to focus on what and who is around the table.

August 7, 2019

90. Being Unapologetically Free

Getting real with Knix founder, Joanna Griffiths about rebuilding her brand of intimate apparel online.

July 24, 2019

89. Letting Community Lead the Way

We sit down with Poshmark founder and CEO, Manish Chandra to talk about the logistics of the resale marketplace, and building social ecommerce experiences.

July 17, 2019

88. Taking Responsibility

As the co-founder of Seventh Generation and Sustain Natural, Jeffrey Hollender knows what it takes to build transparent businesses with a focus on sustainability. On this episode he shares successes, failures, and his current efforts to shift fundamental systems.

July 10, 2019

87. Perfecting Personalization

Hair care is getting personal — finally. We're talking with Function of Beauty's co-founder about the strategy behind their hundreds of bottling iterations and trillions of product combinations.

July 2, 2019

86. Chasing the Sun

Aishwarya Iyer talks about founding Brightland to bring fresh, traceable olive oils to the table.

June 26, 2019

85. Holding Space

Neighborhood Goods' Matt Alexander on bringing together people and stories under one roof.

June 20, 2019

84. Recovering Returns

A chat with Happy Returns co-founder, David Sobie on the logistics of in-person, online purchase returns.

June 11, 2019

83. Engineering Lifelong Razors

Hear how founder Adam Simone took his experience creating medical-grade tools to develop a refillable, plastic-free Leaf razor.

June 5, 2019

82. Kilning It

Alex Matisse of East Fork talks about walking the line between small scale craft and large scale commercialism.

May 22, 2019

81. Turning All the Dimmers Up

Rothy's burst into the shoe market with flats made from recycled water bottles in 2016. Three years later, Kerry Cooper, the President of Rothy's, talks about treading new ground with the overseas expansion of their sustainable slip-on.

May 15, 2019

80. Seeding

Breaking down the science of the microbiome with Seed.

May 8, 2019

79. Sitting is Timeless

On sustainable furniture design with ready-to-assemble, flat-pack furniture company, Floyd.

May 1, 2019

78. Closing the Clothing Loop

A discussion on designing for longevity with the Director of EILEEN FISHER Renew.

April 24, 2019

77. Merging the Disruptor and Disrupted

A talk with Tuft & Needle co-founder, JT Marino on waking up a sleepy industry and merging with their competitors to fundamentally transform consumer product brands.

April 17, 2019

76. Delivering Like Amazon

ShipBob Chief Marketing Officer, Casey Armstrong answers logistics questions for outsourcing your fulfillment.

April 10, 2019

75. Launching a New Unboxing

Ollie Sr. Operations Manager, Nancy Walton, and Lerer Hippeau Principal investor, Caitlin Strandberg talk about the supply chain strategy behind Ollie's new packaging redesign.

April 3, 2019

74. Taking Sunscreen Seriously

President of Supergoop!, Amanda Baldwin shares how she's leading the mission-driven sunscreen brand forward.

March 27, 2019

73. Testing Things

On the Thingtesting Instagram, Jenny Gyllander offers her perspective on products from the lens of a consumer and a venture capitalist.

March 20, 2019

72. Connecting with Color

A conversation with Backdrop — a new startup moving the hardware store paint chip model forward.​ ​

March 13, 2019

71. Getting Weirder

A year after our first talk, Baggu founder Emily Sugihara shares how they're preserving the heart of the bag brand.

March 6, 2019

70. Building on Greenfields

LeanLuxe Editor-in-Chief, Paul Munford and Stephan Ango roundup the latest ecommerce news.

February 27, 2019

69. Breaking Up the Meat Monopoly

Porter Road is bringing high-quality, traceable meats and poultry direct to consumer. Hear how the Nashville butchery went from catering business to VC-backed ecommerce company.

February 13, 2019

68. Setting the New Standard for Sex

Two years ago, Eva Goicochea shared her idea for a new kind of sex wellness brand, Maude. We're looping back with her on how the freshly launched company is disrupting an industry that has for so long looked the same.

February 6, 2019

67. Designing Your Product Playbook

Industrial design office, Visibility, walk through the step-by-step process of bringing a physical product to market.

January 30, 2019

66. Making the Greatest Sock Never Sold

A talk with Bombas CEO, David Heath, about grounding their one-for-one sock brand in community and the customer experience.

January 16, 2019

65. Having the Sustainable Sex Talk

A conversation with Sustain Natural founder, Meika Hollender on starting an all-natural period and sex startup with her dad.

January 2, 2019

64. Scaling Up to Give Back

Chief Operations Officer, Charlie Carlisle shares how social-good headwear company, Love Your Melon, is supporting pediatric cancer initiatives through selling knitwear at scale.

December 19, 2018

63. Owning Your Brand

MVMT founder, Jake Kassan talks about building a $100 million brand through influencer marketing.

December 13, 2018

62. Moving the Rock from Zero to One

We sit down with GREATS co-founder, Ryan Babenzien to talk about building an enduring shoe brand.

December 5, 2018

61. Picking the Right Swatch

Former blogger, tv host, and interior designer, Nicole Gibbons is simplifying the paint buying process one paint swatch at a time.

November 14, 2018

60. Asking the Bajillion Dollar Question

The Wall Street Journal logistics and supply chain reporter, Erica E. Phillips weighs in on the tightening labor supply, tariffs, and the trade war.

October 17, 2018

59. Making it Easy to Eat Healthy

The founders of Freshly, a healthy, heat-and-eat ​meal subscription brand talk about making fresh foods that ship in the mail.

October 4, 2018

58. Learning the Value of Conversation

LOLA co-CEO, Alex Friedman shares how transparency is encouraging candid conversations around periods, sex, and reproductive health.

September 19, 2018

57. Bringing the Chocolate

A conversation with Haraldur Thorleifsson, founder of Ueno — a creative agency designing digital experiences for Silicon Valley's biggest tech companies.

August 29, 2018

56. Disregarding Rules

From running Cards Against Humanity to Blackbox, designer Max Temkin shares how a good game (and business) is all about creating a rich narrative, no matter the written rules.

August 22, 2018

55. Creating a Safe Space for Beauty

Getting real with Gloria Noto about instincts, risk-taking, and building an inclusive, gender-fluid beauty brand.

August 15, 2018

54. Making Whatever You Want

The founders of Studio Neat talk about the ups and downs of running their product design business.

August 8, 2018

53. Cultivating a Modern Relationship with Plants

The Sill Founder Eliza Blank shares how the ecommerce plant brand uses educational content as a key tool for growth.

August 1, 2018

52. Celebrating the Stories We Wear

A talk with Patagonia's Worn Wear Manager, Nellie Cohen on the logistics and marketing of repairing and selling used clothing online

July 25, 2018

51. Predicting Trends in Real Time

A conversation with Cheryl Kaplan, President of luxury shoe brand M.Gemi, on closing the customer feedback loop with data to stay a step ahead.

July 18, 2018

50. Changing Retail

A conversation with Managing Editor of Glossy, Hilary Milnes about the resurgence of the retail store and where the luxury world is at in the transition from wholesale to direct-to-consumer.

June 27, 2018

49. Connecting People to Their Kitchens

An interview with Material co-founder, Eunice Byun, on connecting with customers through their minimal set of kitchen tools.

June 20, 2018

48. Converting Influence

We loop back with ecommerce expert, Web Smith to talk about how brands will adapt to new regulations and competition, and get an update on his newsletter, 2PM.

June 13, 2018

47. Elevating the House Slipper

From their days at Facebook and Ross to launching their own footwear brand Birdies, Bianca and Marisa share what they've learned about marketing and manufacturing for a new product category.

June 5, 2018

46. Refining Women's Shaving

A conversation with founder, Karen Young about disrupting the status quo with a razor designed for women.

May 30, 2018

45. Breathing Life into Brands

From Fuzzco to Pretend Store, Helen Rice is taking a non-traditional approach to design and defining brand stories.

May 22, 2018

44. Shipping Couches

Burrow co-founder, Kabeer Chopra talks about the challenges of shipping their modular couches direct-to-consumer.

May 15, 2018

43. Designing Awesome Clothes, Backed by Data

Rockets of Awesome founder, Rachel Blumenthal, talks about designing a brand backed by data and personalized for a modern generation of parents and kids.

May 8, 2018

42. Subscribing to a Community

FabFitFun co-CEO and co-founder, Daniel Broukhim, shares the value behind their subscription box.

May 1, 2018

41. Going Direct to Consumer

Business of Fashion Chief Correspondent, Lauren Sherman, covers what is and isn’t working in this unprecedented time of retail, and how digitally native brands have changed where the fashion industry is heading.

April 24, 2018

40. Making Sustainability Practical

Former Head of Product of Reformation and startup sustainability advisor, Tabea Soriano, shares social and environmental strategies to integrate into identity and business.

April 17, 2018

39. Practicing the Narrative

With 20 years of tech industry experience at Amazon, Etsy, NPR and SmartThings, business leader Maria Thomas shares the importance of a brand narrative and the value of preparation.

April 10, 2018

38. Taking Measured Risks

ThirdLove co-founder, Heidi Zak, is changing the way modern women get measured and shop for bras.

March 27, 2018

37. Unbranding Your Pantry

Tina Sharkey, the veteran entrepreneur, investor, and co-founder of Brandless talks to Stephan about reimagining what it means to be brand.

March 13, 2018

36. Playing Within the Rules

A conversation with David Hua, CEO of cannabis software company, Meadow.

March 1, 2018

35. Taking Nobody's Word for It

Lumi founders, Jesse Genet and Stephan Ango discuss raising a $9M Series A.

February 20, 2018

34. Building Tools Right the First Time

Proper Cloth uses technology to power personalization in the form of dress shirts. Hear how founder Seph Skerritt went from electrical engineering to building web tools for finding the perfect fit.

February 15, 2018

33. Reclaiming the Freezer

A conversation with Daily Harvest founder, Rachel Drori, on how she's reclaiming the freezer as a modern tool for convenience.

February 1, 2018

32. Failing Without Fear

Grovemade founder, Ken Tomita talks about designing products the hard way, and how to embrace mistakes along the way.

January 18, 2018

31. Personalizing Shipping

A chat with the founder and CEO of Shippo — an API for parcel shipping at any scale.

January 4, 2018

30. Making a Really Nice Thing

Ten years in, Baggu founder Emily Sugihara shares the tenants of her iconic bag brand and the discipline in good design.

November 30, 2017

29. Feeling Good, Being Good

A conversation with Iva Pawling CEO of Richer Poorer, an innerwear brand dedicated to the omnichannel approach.

November 16, 2017

28. Outmaneuvering the Behemoth

We talk to ecommerce expert, Web Smith about what to expect from the shifting landscape, startup disruption burnout, and how DNVBs can adapt to compete with retail giants.

October 19, 2017

27. Getting Serious About Fun

A heart-to-heart with Ban.do founder Jen Gotch about the realness of running a business and the catharsis of social sharing.

September 12, 2017

26. Finding Truth in Science Fiction

An interview about science fiction, Los Angeles, and the the history of women in technology with the artistic duo, YACHT.

July 19, 2017

25. Leveling the Playing Field

An interview with Sara Hicks about the future of e-commerce and how her open source platform Reaction Commerce is powering it.

July 13, 2017

24. Rebranding Your Underwear Drawer

MeUndies founder, Jonathan Shokrian shares the past of MeUndies and plans for the future.

June 28, 2017

23. Getting Back to Basics

From their days at Quidsi to launching their own kid's clothing brand Primary, Galyn and Christina share what they've learned about e-commerce and entrepreneurship.

June 19, 2017

22. Telling Stories

We talk to Sandwich Video's Adam Lisagor about how he became the face and voice of some of the most innovative tech brands.

June 8, 2017

21. Granting Permission

Polly Rodriguez talks about founding Unbound Box to illuminating the sex health space for women, and her past at Grouper.

May 25, 2017

20. Dogfooding

Talking pup health and packaging design with the co-founder of the human-grade dog food brand, Ollie

May 3, 2017

19. Talking Trash

Iris is taking her learnings from American Apparel and applying them to EVERYBODY, a new brand founded on ethics and ecology.

April 19, 2017

18. Being Frank

Frank Body co-founder and Creative Director Jess Hatzis shares her strategies for creating the signature voice of the original coffee scrub brand.

April 13, 2017

17. Making Science Personal

Founder of Care/Of and former VP of Marketing at Bonobos, Craig Elbert tells us how he went from mens fashion to vitamins.

March 30, 2017

16. Becoming Your Own Refuge

From running a business with boobs to small space living, Lumi founder Jesse Genet shares some advice from her years as an entrepreneur.

March 16, 2017

15. Redesigning Comfort

Parachute Home founder Ariel Kaye is on the podcast talking about the importance of branding and manufacturing when it comes redesigning home essentials.

March 2, 2017

14. Finding the Right Fit

Cotton Bureau founders Jay and Nate drop the big news about why and how they're launching their own line of blank t-shirts.

February 17, 2017

13. Tackling Taboos

Founder of Thinx, Miki Agrawal talks about how she's taking stigmas head-on with innovative products for periods, pee, and poop.

February 3, 2017

12. Leveling Out and Narrowing In

Richie Siegel, the reporter behind Loose Threads joins us to take a look back at the major trends and shifts among direct-to-consumer brands in 2016.

January 18, 2017

11. Being Happy is the Best Revenge

Illustrator and entrepreneur Tuesday Bassen talks to Stephan about the evolution of her work through a series of “What do I have to lose?” milestones in her life.

October 25, 2016

10. Asking Good Questions

Writer and entrepreneur Grace Bonney talks to Stephan about the evolution of her popular blog Design Sponge and her new book, "In the Company of Women."

October 4, 2016

9. Moving On When Everything is Perfect

Designer, writer Mig Reyes talks about the evolving role of the designer and his love of the four-day work week.

August 29, 2016

8. Staying Small on Purpose

Ugmonk founder Jeff Sheldon talks to Stephan about how promoting brand transparency and staying small has earned Ugmonk an ever-growing, faithful following.

August 3, 2016

7. Making the Rulebook for Your Life

Graphic design icon and Field Notes founder Aaron Draplin talk to Stephan about working hard and the impact of lasting relationships.

July 28, 2016

6. Embracing the Inevitable

Kevin Kelly, founding executive editor of “Wired,” and the former editor of the “Whole Earth Catalog,” talks to Stephan about his new book, his predictions of the future, and how we can embrace them.

July 22, 2016

5. Democratizing Design, Watches, and Sex

Eva Goicochea — web designer, brand strategist and co-founder of Tinker and Maude talks to Stephan Ango about her minimal aesthetic and the evolution of modern brands.

July 11, 2016

4. Permission to Think Smaller

In this episode, Matt Alexander talks about how his experimental brands are revamping retail.

June 13, 2016

3. The Silicon Valley of Leather

Designer and maker of the Cord Taco, Mike Macadaan talks to us about going from pixels to leather.

May 30, 2016

2. Sphinx of Black Quartz

In this second episode of the Well Made podcast, we talk to type legend Tobias Frere-Jones about how typography can level the playing field.

May 19, 2016

1. Turning Pirates into Future Customers

In our first episode of the Well Made podcast, we talk to Jeff Veen, founder of Typekit, about the role of design in modern business.

May 10, 2016