Well Made

Ep. 101 Solving a Worthy Problem with Susan Tynan

December 3, 2019 · RSS · Apple Podcasts

For founder Susan Tynan, the MVP version of Framebridge had to be maximum, not minimum. If they wanted people to feel confident sending invaluable art and artifacts for custom framing, there was no way around it. They had to launch knowing that they could get it all right the first time. Getting it right the first time meant building out a full factory, several rounds of fundraising, and most recently, launching two retail stores in their home city, Washington D.C.

Listen in to hear how Susan sweated the details to build confidence through experience and how she's reverting back from her tech instincts to get to the root of efficient manufacturing.

“A lot of what we're doing is grounded in good, lean manufacturing discipline and we had to really get that right in order to pave anything on top of it.”

 Solving a Worthy Problem
 Solving a Worthy Problem

On this episode, Stephan asks how Framebridge is gearing up for the holiday rush (0:46). Susan discusses the Framebridge model and the special sauce in their factory (2:46). Susan talks about running a DTC brand in D.C. and the overlap in demographics across their ecommerce business and their brick-and-mortar business (16:37). She shares how they partnered up with UPS to build more customer confidence (18:25).

Starting your own factory is no small feat. Susan shares why this was of the utmost importance right from the start of the company (20:41) and how she pitched the Framebridge to investors to raise a Series C (27:31). Finally, Susan considers her entrepreneurial archetype and how it has evolved as the company has grown. 


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You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

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