Well Made

Ep. 106 Predicting the Next Decade with Elizabeth Segran

January 16, 2020 · RSS · Apple Podcasts

Fast Company Senior Staff writer Elizabeth Segran is an expert in the cross section where fashion, technology, and ecommerce overlap. For every company that recycles innovative materials for fabric, opens an immersive retail space, or launches a new sustainability initiative, she's there to cover it. That's why we invited her on the show to reflect on the past decade of consumer trends and — more importantly — make some insightful predictions about what's to come. 

On this episode, Elizabeth and Stephan weave in and out of micro and meta. Listen to hear how gradual consumer shifts have lead to substantial changes in what people expect of brands and which brands they're choosing to buy into.

“My suspicion is that it's going to be very much about understanding your consumer's lifestyle and seamlessly integrating into it, versus standing out.”

On this episode, Elizabeth and Stephan start with predictions about the future of Amazon (2:23). Elizabeth anticipates that Amazon's role in the ecommerce landscape is shifting and that opens up new opportunities for DTC brands. With more tools offering digitization of the supply chain, she also shares how brands can increase transparency with consumers (11:04). Stephan and Elizabeth talk about how environment-focused, not-so-tech-obsessed Gen Zers will motivate brands to reprioritize their their missions (18:09). The brands that encourage consumers to buy less will be the ones leading the sustainability movement (34:47). Elizabeth predicts that the retail locations that survive will be the ones that are built to serve communities (42:41). Bonus prediction: Elizabeth's new book The Rocket Years will be out March 31, and you're going to want to read it. 

Also mentioned on the show:

You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

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