Well Made

Alex Friedman, LOLA: Learning the Value of Conversation – Well Made E58

September 19, 2018 · RSS · Apple Podcasts

“Every moment in a woman's life, there's stigma and not enough discussion, and what we want to do as a brand is just have those conversations.”

It's not always easy for women to talk and learn about their periods or reproductive health. LOLA co-CEOs and founders, Alex Friedman and Jordana Kier realized they weren't the only ones confused or curious about the products coming in contact with their bodies. So in 2015, they set out to answer a seemingly simple question: What are tampons made of? The answer is not great stuff.

LOLA launched with organic, non-toxic cotton tampons and have since built a product line of feminine hygiene and sexual health products. They offer tampons, pads, wipes, condoms, and lube on a customizable subscription service. Their hope is to become a lifelong brand for women’s entire reproductive health, and to inspire candid conversations along the way.

 Alex Friedman, LOLA: Learning the Value of Conversation – Well Made E58

On this episode, co-founder Alex Friedman talks about validating their idea for LOLA with early focus groups (6:31). After recently raising a Series B, she shares how they pitched tampons to male investors (14:00). Alex shares how their transparency is encouraging conversations around taboo subjects (17:32). She shares how she splits roles with co-CEO, Jordana Kier (24:31) and their recent launch, SEX by LOLA (28:23). Alex shares how they put a focus on dialogue (31:00) by building a sex hotline (32:09). Lastly, she opens up about LOLA helping women find their voice (41:50).

Keep the conversation going with Lola on Twitter and Instagram.

You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

Innovative brands use Lumi to manage scalable and sustainable packaging.

Learn more →