Well Made

Ep. 70 Building on Greenfields with Paul Munford

February 27, 2019 · RSS · Apple Podcasts

LeanLuxe is an online newsletter for the modern luxury business set, sharing noteworthy developments happening in retail. Launched in July 2016, the digest is a big picture briefing on the businesses, personalities, and broader trends driving modern commerce. Editor-in-Chief, Paul Munford shares focused, analytical coverage on the players defining what luxury means today.

On this episode, Paul and Stephan roundup the latest ecommerce news. VCs poured a record $138 billion into U.S. startups last year, but were unicorn valuations and expectations realistic to begin with? Now that the dust has settled, Paul discusses the adjustments VCs are making (3:20). Stephan and Paul question if it’s getting harder to become a global brand despite greenfield opportunities in consumer products (9:07). They chew on the consumer-centric shift in commerce, arguing a more fragmented marketplace will emerge (24:14). He talks about the new problem with shopping (27:40) and the return of physical retail (37:55). They discuss brands’ challenges of creating a physical gathering place (39:01) and community-building as a distribution tool. Finally, Paul talks about the future of connecting online (45:52) and the big opportunity around niche platforms (51:44).

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Product images via Lacey Waterman, Billie, David Kind, Glossier. Building on Greenfields

Product images via Lacey Waterman, Billie, David Kind, Glossier.

Also mentioned on the show:

Header image via FRENCH+TYE.

You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

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