Well Made

Ara Katz, Seed: Seeding – Well Made E80

May 8, 2019 · RSS · Apple Podcasts

There are trillions of microscopic cells in the human body, and at least half are bacteria. Seed is a life science and consumer health company exploring the vast connections between microbiomes and health. Their Daily Synbiotic is a supplement that promotes the community of microbes that dwell inside us. Ara Katz co-founded Seed when the birth of her son helped flourish her interest in the microbiome. The company is focused on educating people about the power of the microbiome. 

 Ara Katz, Seed: Seeding – Well Made E80

On this episode, Ara Katz talks about translating the science of 38 trillion microorganisms living in and on our bodies (7:54). Stephan and Ara ponder panspermia (26:25) and sending bacteria to space (27:35). Ara helped produce several films before founding consumer goods companies. She shares how she directs Seed’s marketing and user design through a three-act structure (29:01). Ara reflects on normalizing bacteria (32:01) and making microbiome patties for honey bees (33:45). Stephan and Ara talk about living in a “plastiferous” time (35:19), using mushrooms-based packaging (41:57), and telling the story of our microverse (53:55).

Learn more about the microbiome on Instagram.

Also mentioned on the show:

Images via Seed.

You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

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