Well Made

Ep. 85 Holding Space with Matt Alexander

June 20, 2019 · RSS · Apple Podcasts

“From the very beginning have been obsessed with articulating and expressing some sense of fallibility and humanity in who we are and how we operate.”

The throughline of Matt Alexander’s career is his ability to curate and create community. Three years ago, on episode four of the podcast, Matt talked about building a focused set of small retail brands. Today, he’s running Neighborhood Goods — a modern department store that’s the culmination of those early ideas. Neighborhood Goods is a unique retail experience that rotates featured brands, products, in-store activations, and ultimately, the stories they want to tell.

On this episode, Matt talks about bringing together local, digitally native, household name brands together under one showroom (9:45). Rather than sales-oriented goals, he shares his hopes for helping online brands explore offline concepts (12:55). With so many featured brands, Matt created a unified point of sale through a consistent rule set, carving out in-store quadrants, and training staff to be brand experts (17:26). Matt speaks on discovery and utility with a rotating, pop-in business model (25:02), and reveals plans for opening a second store in Chelsea Market (28:01). Finally, Matt talks about combating the noise (36:09), creating a dignified retail experience (49:59), and bringing people together (54:27).

Follow Matt on Twitter and stay up to date with Neighborhood Goods on Instagram.

 Holding Space

Also mentioned on the show:

Header Image by via Neighborhood Goods

You can find this and all future episodes on iTunes, Google Play, and here on the Lumi blog. This episode was edited by Evan Goodchild.

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